The Branding Psychologist

is dead.

Hi,

I’m Liv

Brand strategist, copywriter, and founder of The Identity Dept.

If you’re seeing this, that means you caught me in the awkward phase of a rebrand. The old website doesn’t fit anymore, but the new one hasn’t launched yet.

Whether you knew me as The Branding Psychologist or met me as The Identity Dept, welcome.

The antidote to forgettable brands

The Identity Dept* is a brand strategy and copywriting studio that turns static brands into living, breathing identities.

We help business owners whose brands have outgrown their original messaging reconnect with the heart of their work — and translate that into clear, compelling, money making strategy and messaging that actually reflects who they are now.


Rooted in psychology, driven by strategy, built for impact.

* previously known as The Branding Psychologist

Here’s how we can connect

  • Take the Identity Audit

    A 2-minute diagnostic to help you spot where your message is misaligned, outdated, or just not landing.

    Start your audit

  • The Branding Psychologist website

    Want to know more about me and what I do? Check out my previous site while my new one’s in progress.

    Check it out

  • Rebrand Confidential

    Want to see how a brand strategist tackles her own rebrand? I’m sharing the whole thing. Tears, triumphs, tech tantrums and all.

    Go ahead

  • Bring your brand back to life

    Brand feeling meh? Hate sending people to your website? I can make that problem go away.

    Let's talk